Zennovation Network
"Zennovation was founded with one vision: a more fruitful world through mindful, creative human agency. Our entertaining and engaging programs show you how to create and sustain an innovative life, whether you’re inventing the next huge thing or raising resilient young humans to pick up where we leave off!"
-Bob Allen
Client: Bob Allen
Project Dates: January 2024-Ongoing
Project Deliverables: Logo, Complete Website, Original Artwork to accompany each of the programs
Goal: Showcase Zennovation's programs and blog, and serve as an easy way to book a talk or workshop.
Personality: Playful, Knowledgeable, Storyteller
Logo Designs
Bob practices Zen Buddhism, and wanted to bring elements of that into the brand. We built the logo around the calligraphic ensō and used red, black, and white as our main colors to do this. The candle enclosed by the light bulb symbolize innovation in the literal sense, the evolution from flame to electricity, as well as the metaphorical "light bulb in your brain" moment that is used to describe having a sudden bright idea.
Final Versions
Early Version and Sketches
Program Artwork
Zennovation!
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Reflects imagery and themes in logo
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Subtle nod to Bob's Disney background in the shades of red, yellow, and white (see Mickey's pants, shoes, and gloves)
Early version and sketch featuring old title and more Disney imagery
Restorying
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Features imagery of change as result of storytelling in the color shift and juxtaposition of rectilinear and curvilinear shapes
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Unique Storybot character that can be used in place of existing robot stock image used in talks
Early versions of poster and Storybot poses
Waking Up a Lazy Brand
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Bright warm colors and spiky shapes meant to visually "wake up" the viewer
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Style meant to resemble a comic book with thick lines, spiky bubble, and dot patterns
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Coffee cup
Alternate featuring splash of coffee (quickly decided against that one), and original design concept
Of Mouse and Men
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Duplicates of chairs and hats indicate this is a speech presented by two people
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Familiar "telling stories around the fire" imagery
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References to Disney and entertainment background in director's chairs, Mickey hats, constellation castle, and palm tree leaf (representing both Florida and California)
Version with alternate castle and early design featuring original title
Becoming Unboxed
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Done in the style of a playbill
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Dots in background meant to be reminiscent of patterns made by gobos used in stage lighting
- Traced from a photo of the actual three people featured posing with boxes that is already being used in relation to the program, to directly tie it in with the art
Alternate color ideas
